

The Costly Mistake Most Founders Make Imagine this: Sarah, a passionate entrepreneur, quits her job to build an AI-powered networking app. She hires developers, spends six months building the product, and finally...

The Sanergy Story: Turning a Global Crisis into a Scalable Startup:
Every successful startup begins with a question. For some, it’s “What can I build?” For others, “What can I solve?” But for a small group of MIT students, the question was far...

The Power of Environmental Scanning: What Startups Can Learn from Kodak’s Fall
A Giant’s Fall: The Kodak Story Imagine being the undisputed leader in an industry for over a century, only to watch your empire crumble because you ignored the changing tides. This was...

How to Find and Dominate Your Niche Market
In today’s hyper-competitive business landscape, having a great idea isn’t enough. If you’re trying to appeal to everyone, you’re likely reaching no one. That’s where niche marketing comes in; carving out a...

Overcoming Entry Barriers: A Guide for Aspiring Startup Founders
How resilience, insight, and strategic action turn challenges into catalysts for growth. Entering a new industry can feel like staring at a fortress wall, intimidating, unyielding, and uncertain. But behind every barrier...

Understanding Your Business Model As A New Founder
As a new founder, your journey is filled with big dreams, bold visions, and endless to-do lists. But amidst the excitement of launching your product and building your brand, there’s one fundamental...

Building a Strong Value Proposition: A Framework for Startups
The Startup Dilemma: A Story of Two Founders Meet Sarah and James. Both entrepreneurs, both passionate, and both with promising ideas. Sarah built an AI-powered marketing tool, while James developed a sustainable...

Your First 50 Customers: Why Mindset Is the Missing Strategy
Imagine Noemi, a passionate entrepreneur who poured her heart into her product. She had spreadsheets filled with marketing tactics and a pitch deck that would impress any investor. Yet, despite her flawless...

Case Study: NTT Docomo Strategic Market Positioning by Challenging Conventional Norms
Background NTT Docomo, Japan’s largest telecommunications provider, made a bold and unconventional strategic move in the hyper-competitive smartphone market. Instead of aligning with the trend of promoting Apple’s iPhone, which had become...

Decision-Making Under Uncertainty: A Framework for Startup Founders
The Founder’s Dilemma: A Story of Uncertainty In the early days of Airbnb, its founders faced an excruciating decision: should they persevere despite dwindling funds and scepticism from investors, or pivot to...