As a new founder, your journey is filled with big dreams, bold visions, and endless to-do lists. But amidst the excitement of launching your product and building your brand, there’s one fundamental tool that often gets overlooked but can make or break your business: your business model.
In today’s hyper-competitive business landscape, having a great idea isn’t enough. If you’re trying to appeal to everyone, you’re likely reaching no one. That’s where niche marketing comes in; carving out a specific, targeted market that allows you to serve a unique audience better than anyone else.
magine this: Sarah, a passionate entrepreneur, quits her job to build an AI-powered networking app. She hires developers, spends six months building the product, and finally launches only to hear crickets. No downloads. No engagement. And when she finally talks to potential users, she realizes they don’t really have the problem she thought they did.
