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Understanding Your Business Model As A New Founder

As a new founder, your journey is filled with big dreams, bold visions, and endless to-do lists. But amidst the excitement of launching your product and building your brand, there’s one fundamental tool that often gets overlooked but can make or break your business: your business model.

How To Find And Dominate Your Niche Market

In today’s hyper-competitive business landscape, having a great idea isn’t enough. If you’re trying to appeal to everyone, you’re likely reaching no one. That’s where niche marketing comes in; carving out a specific, targeted market that allows you to serve a unique audience better than anyone else.

How To Validate Your Startup Idea Before Building Anything

magine this: Sarah, a passionate entrepreneur, quits her job to build an AI-powered networking app. She hires developers, spends six months building the product, and finally launches only to hear crickets. No downloads. No engagement. And when she finally talks to potential users, she realizes they don’t really have the problem she thought they did.

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How to Validate Your Startup Idea Before Building Anything

  • Charisma Adams
  • 30 June 2025
  • Ideation
The Costly Mistake Most Founders Make Imagine this: Sarah, a passionate entrepreneur, quits her job to build an AI-powered networking app. She hires developers, spends six months building the product, and finally...
Read More

The Sanergy Story: Turning a Global Crisis into a Scalable Startup:

  • Charisma Adams
  • 30 June 2025
  • Case Studies
Every successful startup begins with a question. For some, it’s “What can I build?” For others, “What can I solve?” But for a small group of MIT students, the question was far...
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The Power of Environmental Scanning: What Startups Can Learn from Kodak’s Fall

  • Charisma Adams
  • 30 June 2025
  • Growth Strategy
A Giant’s Fall: The Kodak Story Imagine being the undisputed leader in an industry for over a century, only to watch your empire crumble because you ignored the changing tides. This was...
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How to Find and Dominate Your Niche Market

  • Charisma Adams
  • 30 June 2025
  • Ideation
In today’s hyper-competitive business landscape, having a great idea isn’t enough. If you’re trying to appeal to everyone, you’re likely reaching no one. That’s where niche marketing comes in; carving out a...
Read More

Overcoming Entry Barriers: A Guide for Aspiring Startup Founders

  • Charisma Adams
  • 30 June 2025
  • Founders Frameworks
How resilience, insight, and strategic action turn challenges into catalysts for growth. Entering a new industry can feel like staring at a fortress wall, intimidating, unyielding, and uncertain. But behind every barrier...
Read More

Understanding Your Business Model As A New Founder

  • Charisma Adams
  • 30 June 2025
  • Ideation
As a new founder, your journey is filled with big dreams, bold visions, and endless to-do lists. But amidst the excitement of launching your product and building your brand, there’s one fundamental...
Read More

Building a Strong Value Proposition: A Framework for Startups

  • Charisma Adams
  • 30 June 2025
  • Ideation
The Startup Dilemma: A Story of Two Founders Meet Sarah and James. Both entrepreneurs, both passionate, and both with promising ideas. Sarah built an AI-powered marketing tool, while James developed a sustainable...
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Your First 50 Customers: Why Mindset Is the Missing Strategy

  • Charisma Adams
  • 30 June 2025
  • Founders Frameworks
Imagine Noemi, a passionate entrepreneur who poured her heart into her product. She had spreadsheets filled with marketing tactics and a pitch deck that would impress any investor. Yet, despite her flawless...
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Case Study: NTT Docomo Strategic Market Positioning by Challenging Conventional Norms

  • Charisma Adams
  • 30 June 2025
  • Case Studies
Background NTT Docomo, Japan’s largest telecommunications provider, made a bold and unconventional strategic move in the hyper-competitive smartphone market. Instead of aligning with the trend of promoting Apple’s iPhone, which had become...
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Decision-Making Under Uncertainty: A Framework for Startup Founders

  • Charisma Adams
  • 30 June 2025
  • Founders Frameworks
The Founder’s Dilemma: A Story of Uncertainty In the early days of Airbnb, its founders faced an excruciating decision: should they persevere despite dwindling funds and scepticism from investors, or pivot to...
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